I was asked by one of my clients, who was on the Promax commitee in 2014 to produce the opening title sequence for the Promax conference and awards ceremony. The theme for the branding that year was ‘steam punk’, so a 2d title treatment was produced which was used as the basis for the animation.
The concept for the animation was to show close-up sequences of the mechanical logo powering up to tease you into the final reveal.
The music was a bespoke piece created for the animation was written and produced by Drum n Bass legend Aphrodite.
Companies
Promax UK
- Advertising