Promoting Why Don't We's single

Over the lockdown, I created a public tiktok posting relatable content about the band Why Don't We. In June of 2021, the internationally known band reached out to me in order to help promote their new single Love Back, their first single in 8 months. They asked me personally to post about the new song on my tiktok account after sending me a 'snippet' of the chorus over exchanged messages. They asked me to create trends that people could join and my video got over 100k views with all of the band thanking me for helping them. Later on I posted about another new single, featuring Jonas Blue. Jonas then saved my multiple videos and posted them on his story in order to promote the single further. These videos also generated a lot of views, aiding both the band and Jonas Blue to successfully carry out their digital marketing strategy.