Fashion and design are there to create opportunities and not to superimpose cliched trends.
The Prymitywy / Contemporary Primitives project was born out of a fascination with forms of creative activity that human uses to transform the environment. Inspires with "guerilla activities" in space and the amateur production of objects for everyday use by non-professionals, it has taken the form of a shoe collection. Unlike mass produced items, "primitives" are far from perfect and are individual, but paradoxically they were made from elements originating in mass production.