Pull, Pie and Pint is a YouTube series that will be launching soon starring four guys (some with reality TV backgrounds) and their quest to win a date with a lucky CDO 'Chief Dating Officer' (a single woman). Essentially, in each episode these four men will be given a series of tasks to try and impress a woman. In the end, she’ll decide who gets to ‘pull’ (go on a date) who gets pied (dumped) and who she wouldn’t mind going for a friendly pint with. The show’s concept was all set, now they needed a visual identity.