I joined the team at Nexus Studios under director and artist Shane Griffin (GRIF) to develop motion graphic elements for their large-scale site-specific film created for PUMA and exhibited on the Las Vegas Sphere in the run-up to the 2024 Las Vegas Grand Prix.
Studio: Nexus Studios Client: PUMA Director: Shane Griffin (GRIF)
The motion assets needed to deliver high-impact branded moments throughout the runtime of the Formula 1-themed spot. The nature of the Sphere meant that these moments needed to wrap the full 360 degrees of the display surface, ensuring that branding was visible regardless of the angle from which the Sphere was viewed.
I delivered a suite of kinetic branding moments, matching the pace and energy of the rest of the film - focussing on the speed and movement implied by the brandmark.
Project Tags
Companies
Nexus Studios
- Advertising
Puma
- Fashion and Textiles