Most theatre only engages with your head. It is sometimes emotional, sometimes cerebral… but with immersive theatre all your senses fire at once; it is visceral, physical, emotional. You cannot be passive, the more you put in as an audience member the more you get out. I am proudest of the team of people that we have assembled to help realise all the amazing ideas.
Audiences have got immersive theatre now - it has been around for while - so we as the makers of immersive theatre have to stretch ourselves even further, that in itself is exciting..