The CI Central de Intercambio ad campaign doesn’t just promote travelling, it promotes informed travelling. By being the largest youth and student travel organisation in Brazil, the company provides people with the widest choice in educational programmes and travel services. Our solution is illustrated by images of flags rendered in common QR codes. The idea is having students cutting out the ads and using them as pocket travel guides. For example, all the QR Codes in the Spanish flag below guide them to a mobile site with comprehensive information about the country. Check it out.