• Isabella Vecchi
R/GAxFitBit is the outcome of a collaborative design project between London College of Communication and R/GA London, exploring the emerging field of connected spaces. I worked on this project with three graphic designers, with the task to find a solution to make the space at R/GA more connected and engaging, using the technology already present in the office.
We decided to design an app that could fill the gap between physical and virtual space, encouraging people to connect with technology and each other. R/GAxFitBit is a challenge-based platform that collects data from fitness tracking devices, converting it in points.
The online office leaderboard with everyone’s score will enable colleagues to challenge each other through friendly competition, and connect within the virtual space of the app.


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