R/GAxFitBit

  • Isabella Vecchi
R/GAxFitBit is the outcome of a collaborative design project between London College of Communication and R/GA London, exploring the emerging field of connected spaces. I worked on this project with three graphic designers, with the task to find a solution to make the space at R/GA more connected and engaging, using the technology already present in the office.
R/GAxFitBit by Isabella Vecchi
We decided to design an app that could fill the gap between physical and virtual space, encouraging people to connect with technology and each other. R/GAxFitBit is a challenge-based platform that collects data from fitness tracking devices, converting it in points.
R/GAxFitBit by Isabella Vecchi
R/GAxFitBit by Isabella Vecchi
The online office leaderboard with everyone’s score will enable colleagues to challenge each other through friendly competition, and connect within the virtual space of the app.
R/GAxFitBit by Isabella Vecchi

Companies

  • R/GA logo

    R/GA

    • Advertising

Skills

Isabella Vecchi
Digital Designer