Rapidly improving a checkout experience
This is the story of how we worked with Attraction Tickets Direct to identify and fix issues in their checkout process, in just two weeks. Read the full story - https://clearleft.com/casestudies/atd-design-sprint
The challenge for Attraction Tickets Direct
Attraction Tickets Direct (ATD) sell tickets to the world’s leading theme parks and attractions. ATD were concerned that their checkout process was not performing as well as it should be –somewhere along the line customers were being let down and lost. They approached Clearleft to help reduce customer drop-out and increase conversion from basket to sale. We were given two weeks to make a difference.
Checkout problems resolved
The problems we identified in testing were fixed, with the solutions successfully tested. The result is a simpler, easier to use checkout with fewer customers dropping out.
A framework for innovation
We showed that it is possible to test new ideas and push through changes very quickly. This helped solidify the value of design sprints as a way to take innovation from ideas to reality.
A confident and proactive team
The collaborative nature of the design sprint helped designers and developers be better equipped to confidently tackle ongoing challenges. On the back of this we have been asked to run more sprints across the business.