RE-WORKED AGENCY X PRADA PITCH CAMPAIGN

'Re-worked agency' aims to make Prada a more successful and accessible brand, in hopes of reaching a whole new potential consumer such as millennials. To do this, we aim to focus more on experiential retailing such as 3D visual merchandising, smart mirrors and sustainable displays. Also, to reach more customers and potential consumers, we plan on having one flagship store that would most especially appeal to our more sustainable audience and digital clothing and pop stores in department stores such as Selfridges. And by doing this, we would appeal more to generation z and millennials: a whole new audience.