Reading Biscuit Factory

  • James Stockton
  • Sean Vellacott-Murphy

We were approached by Really Local Group to create a name and visual identity system for their newest space in Reading, UK. During our research we focused on the city's heritage, local architecture and the famous Huntley & Palmers biscuit factory. The latter inspired the name and the strong community spirit in the area inspired the tone of voice. The result is a grid based system, combining an exciting and vibrant colour scheme with bespoke hand drawn illustrations, iconography and wayfinding.

Reading Biscuit Factory by Kind Studio
Reading Biscuit Factory by Kind Studio
Reading Biscuit Factory by Kind Studio
Reading Biscuit Factory by Kind Studio
Reading Biscuit Factory by Kind Studio
Reading Biscuit Factory by Kind Studio
Reading Biscuit Factory by Kind Studio
Kind Studio logo
A branding and visual communication studio based in London
James Stockton
Founder & Designer
Sean Vellacott-Murphy
Creative Director