Photography has the ability to transform, build, reveal a truth and define a moment. Understanding a brand is an important process that involves you understanding your audience. This sometimes requires you to explore your audience face to face.
I chose to explore the theme 'Real Cornwall' and I wanted to portray the older generations who have retired in Cornwall.
I also wanted to capture images of tourists as Cornwall is one of the most popular places in England to visit. I wanted to convey the welcoming nature of the locals partaking in various activities such as surfing, watersports, making artwork etc.
My photos were taken in St.Ives and Falmouth.
I chose the photograph below to display as my final image. The gentleman shown is called Tony and he was visiting his daughter in St.Ives who is a professional surf instructor. He was staying in his holiday home that was right on the edge of St.Ives beach and told me that he'd just had his 'afternoon dip' in the sea.