Rebel With A Cause

A bully's words have the power to destroy, but what if they also had the power to heal?

Canon tapped YouTube star and anti-bullying advocate Anna Akana as its latest 'Rebel With A Cause,' the brand's yearlong campaign that aims to put a spotlight on modern day rebels who challenge the status quo in their own unique way. In a film created by Grey New York and shot on Canon EOS Rebel T6i DSLR cameras, Akana and The Groundlings comedy troupe are shown helping bullied teenagers use the power of comedy to face their fears. Read more here.

Team Credits

Elizabeth Valleau

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  • Global Creative Strategist, AR Specialist
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Companies

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    Canon

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      Grey

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      Elizabeth Valleau
      Global Creative Strategist, AR Specialist