Reconnect with Rocha

Reconnect with Rocha is a hypothetical 360 degree campaign for the brand Simone Rocha. Created to heighten brand awareness and create stronger brand loyalty by establishing meaningful connections with its consumer base. This campaign is unveiled through three key assets. Each reinforcing the Reconnect with Rocha message. Committing to brand values of authenticity and tradition Simone Rocha will revamp its website to feature a space dedicated to the campaign. This digital space will include essental information about the campaign, including; transparency pact, clothing rental progamme and the immersive fashion film. This approach doesn't only show the brands commitment to geniuine user engagement but also serves to rekindle connection with its pre existing and valued consumers.