In June 2022, I organised an AMA with producer and DJ Objekt (TJ Hertz), hosted by Identification of Music. TJ is one of the most creative producers and DJs out there, and it was fantastic to get over 200 questions from members of the community who all came to geek out on electronic music. In the post-pandemic space where run of the mill PR tactics for artists are underperforming, events like this are highly effective, low cost, and easy to analyse.