Vredestein is one of the oldest tyre manufacturers in the world, with a legacy stretching back more than a century. Already a familiar name across central and northern Europe, the brand was seeking to grow globally. But to do so, we needed to refresh its well-worn look with a modern, precise identity. Putting a new spin on Vredestein’s heritage, we combined elements from the glory days of tyre advertising with contemporary thinking to create a unique and digital-first identity. At the core of the identity are the “journey lines”, evoking the near-infinite possibilities that are unlocked by Vredestein tyres around the world. Each product category, from passenger car tyres to agricultural, from bicycle to trucks features an own able style of journey line, to be used across communication.