Campaign goals:
- Strengthening and authenticating the brand image;
- Underlining the interactivity and modernity of the brand in social media;
- Building brand awareness in TG;
- Generating sales growth by acquiring new consumers and increasing the value of existing ones;
- Creating the needs of using the services of aesthetic medicine clinics;
Core Target group:
Female: 25-45 years old, living in a medium or large city. secondary education +, cares about his health and appearance, cosmetics he usually buys in a pharmacy.
Intermediate target group:
Doctors of aesthetic medicine clinics
The idea of communication
We will build a very natural and at the same time sophisticated narration, which will be based on the Restylane brand values, ie naturalness, safety, beauty and professionalism. "Preserve Beauty" is the motto of communication and the denominator, which will make the brand's image in social media more consistent. Visual communication will contain elements of nature and suggest freshness that will surely stimulate our audience to emotion and action.
Touchpoints:
Facebook, Instagram, Linkedin, YouTube, internet forums, beauty and medical magazines, digital displays
It is an affiliate program that supports aesthetic medicine clinics and experts in acquiring new patients.
The clinic receives support from us in the field of internet marketing, for example, a post sponsored on fb with the identification of the clinic, targeted at a specific location. To obtain such support, it is enough for the clinic to order products from the Restylane brand portfolio for the amount of 20,000 PLN net by a sales representative.
Benefits:
- Maintaining a positive relationship with clients and brand experts who have a direct impact on the final purchase of the product by the patient
- Real sales support
Project Tags
Companies
Galderma
- Non Creative Industries