Motatos is a company in opposition to other grocery stores. Instead of purchasing new items, they rescue the ones labeled as ugly, out-of-date or with old packages. Simply, they are reversing outdated standards of buying food. Our focus wanted to resemble the brands tone of voice, which is simple, playful and hip. Hence The Reversed Ad was created with the goal of challenging these norms in a frisky manner. For more info & credit please check my website https://tahiyafrancineniskala.com/portfolio