I saw what every other UK rap and grime artist were doing on several channels like Link Up TV and knew the track was something special, so it didn't need to be similar.
Taking inspiration from Tech N9ne of Strange Music, it was a great process communicating the ideas of using different locations, a balaclava thug with a violin and the freeze frame effect whilst not overdoing the visual effects like every other UK grime video.
I felt as if the violins used in the music was so poignant that it had to be shown in a stylist way all while maintaining the theme of the video.
