Discovering and savouring cocktails in a vibrant parisian neighborhood
Ricard Montorgeuil was a mobile experience created for the launch of Ricard Mix, a range of new cocktails and recipes from the famous french drink. The Goal was to raise brand awareness and to make a wink or connexion to Ricard’s new mixing device: Ricard Twister.
With posters and flyers distributed around the famous street of Montorgeuil, the passerby can scan a QR Code with his mobile phone, and choose a free cocktail from an interactive list. The web app will generate a coupon and he will then be able to taste his Ricard Mix in a sponsored pub located nearby.