Roe & Co x M.Y.O Soft London Launch & Market Testing

  • Diana Muendo

M.Y.O was engaged by new Diageo brand Roe & Co & agency Hatch to create a series of creative & immersive brand experiences for Roe & Co London soft launch. The aim was to engage their target customers, press & key influencers as well as trade partners with the brand and the liquid in a fun and memorable way. We designed a series of creative workshops (decoupage, hand lettering, lino printing, map illustration) and handmade branded merchandise for 60+ guests weaving in the product (repurposing empty bottles) and the key Roe & Co. brand elements of Irishness, Reuse, Reinvention and Craftsmanship to create memorable experiences, unique creations and engaging content. We also designed and prepared a branded tram as a moving bar to serve drinks at various events. To support the brand and agency with connecting with press members and nano-influencers within their target demographic in London we ran a series of online competitions and reached out across our M.Y.O network. The feedback was fantastic, with many guests reporting that it was a different and much more memorable brand launch event!

Project Tags


  • Hatch Communications logo

    Hatch Communications

    • Marketing & PR
  • Diageo logo


    • Marketing & PR
  • R

    Roe & Co Distillery