SALAMLEK CAFÉ
is a unique first of its kind café concept in the region opened its first outlet in the famous DUBAI MALL, specialized in serving the freshly baked knafeh in a contemporary style with various modern toppings maintaining the traditional taste of KNAFEH beside other selective pastry, delicious traditional and contemporary coffee beverages, tea beverages including KARAK and fresh juices.
Knafeh: also spelled kunafeh or kunafah, is a traditional regional delicious cheese pastry dessert made in Palestine (Nablus), Syria (Hums), Turkey, Jordan, Lebanon and very popular in the eastern Mediterranian cuisines. Salamlek brings the delicious Knafeh to Dubai, the UAE and the Gulf.
I was invited to do a new logo design and brand identity & collaterals including a Menu.
About Logo: Since Salamlek's main dish is Kunafah, I created a circular pattern which represents Kunafah's shape and ingredients. Since its a cafe, I have used coffee mug which is divided into shape of Coffee beans and also forms a cafe's initial 'S' on mug as well as on smoke. I have used white and warm orange colour on the logo to show its ingredients are healthy & fresh as milk and coffee as warm. For its brand colour I have used darker brown to give customer a smell of coffee. Since Salamlek's origin is Turkey, to give a traditional sense and feeling, I have used 'Afatar' as my typeface.