The Samsung OLED TV is an evolution in TV technology, creating a picture with unprecedented detail, vibrancy and colour. The campaign platform and creative idea, Life in Every Pixel, was born out of the truth that the pixels are made from organic material (hence OLED), and that they bring the picture to life in an unparalleled way.The script starts with a single pixel which drops into a lifeless sea to create the first, most simple of life forms. The pixels reform, evolving ever more complex creatures. A barren world is populated with life, from the tiniest of creatures under the canopy to larger animals, creating a scene teeming with colour and life.