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Samsung Rethink Role Models

Samsung Electronics is challenging Australians to rethink their role models through an inspiring new partnership with Netball Australia.
Featuring Netball Australia’s golden girls, our series of short films entitled, ‘Rethink Role Models’, honours the talent, determination, resilience and passion that netballers embody. The series champions what the women stand for and provides positive role models to inspire young Australians.
Samsung will support netball in Australia at a national, state and grassroots level. In addition to digital content, the campaign will be delivered via TVC’s, social, OOH, experiential and channel activation.

RESULTS:
- 1.29 M organic reach
- 603.5M audience impressions
- $6.6M earned media
- 2 CLIO SPORTS AWARDS
- Winner of the Regional SPIKES Award for Film Craft, and APG Australia Silver for Brand & Creative Planning

Project Tags

  • TVC
  • Social
  • OOH
  • Experiential
  • Channel Activation

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