Self Devised Project - HAVOC

For my self-devised project for my degree I have created a fashion rental festival brand called HAVOC. Noticing there isn't currently a UK festival wear rental brand that is aimed at Gen Z I found a gap in the market. The purpose of the brand is to reduce throwaway culture and utilise clothing more as people tend to only wear their festival outfits once or twice before disposing of them either by selling or binning. Renting provides an alternative to shopping new but still being able to have access to the latest trends for a fraction of the cost.