The illustrations needed to have these eyes that are very characteristic of 30's cartoons, the hands with gloves is also a must to be able to give the idea of old school, vintage Mickey Mouse. The legs though are drawn like this because of the tree, then I just added a touch of surreal, a hand streching out of a hole in the ground that seems like there's water under. The hand holds the apple while it speaks the name of the brand. Weird and cute I guess.