Sensing the emergence of online shopping, I set about building Shophoppingmap upon graduating from Ravensbourne College of Design and Communication with a degree in fashion design in 2007. The website, launched in 2009, is an ongoing project aiming to provide a portal to the best places to shop online across several categories; women's and men's fashion, homeware, accessories etc. The website also incorporates a boutique, blog and online personal shopping service. I manage all the web design, SEO, graphics and writing myself.