Shopify stand, Paris Retail Week

An eye-catching, engaging stand for Shopify’s presence at Paris Retail Week to communicate the Shopify ecosystem and hero their local merchants in a simple, fresh and exciting way. ‘Powered by Shopify’ was the overarching theme and narrative for the stand which had to be divided into four distinct zones, each dedicated to a specific Shopify product or service. The modular nature of the design allows for it to be reused across multiple EMEA-wide trade exhibitions in the future and help with consumer flow and engagement. We worked with the team at onepointfive on the design of the stand. Bright colours from the brand’s colour palette across the stand created a fresh and exciting environment to attract consumers and tied all the zones together. The overall look and feel resembled a minimalist store. Carefully sourced Shopify merchants took centre stage to share their stories, showcase their product and demonstrate how Shopify has powered their business. Visitors were left with the perception that Shopfiy can power startups, SME’s and large, complex, enterprise businesses.