SilkFred

SilkFred, an online fashion retailer, I worked as their Mid-Weight designer. I worked closely with the content, copy, motion designers, and marketing team. My role involved designing posters, publications, logos, Instagram posts and stories, emails, simple animations and gifs, website design, and image editing. I made sure to stay updated with industry trends while maintaining SilkFred’s branding style. I also proposed new ideas to keep the content fresh, especially for major events like Summer and Winter Sales and Black Friday promotions. Here are some examples of my work.