Simple Skincare

Rebranding concept of Simple Skin — I might start a rebranding concepts ‘series’ with the brands that ✨I think✨ could benefit to get their brand guidelines updated. Any suggestions are welcome! Let’s start with the number 1 skincare brand in the UK: Simple. Please tell me that I’m not the only design snob here that finds it hard to buy products just because I don’t like their branding?... Anyway, what do you guys think of this one? :)