Sixt

Cutting through the noise of car advertising with humour

Sixt by And Rising

Car advertising often takes itself too seriously. Especially when a premium car is involved. In a world where we are renting more and owning less, we were tasked with showing what Sixt had to offer – Premium cars at economy prices. In this series, overly confident pedestrian, Seth, attempts to out-smug a couple that have rented a car from Sixt. But even his outlandish mode of transport can’t compete with Sixt's offering.

Sixt by And Rising
Sixt by And Rising

Come in and chat to us if you're interested in how Sixt switched up to a car-sharing world and laughed at Uber.

And Rising
Advertising Agency
Samuel Rockett
Graphic Designer
Lewis O'Brien
Creative Producer