Cutting through the noise of car advertising with humour

Car advertising often takes itself too seriously. Especially when a premium car is involved. In a world where we are renting more and owning less, we were tasked with showing what Sixt had to offer – Premium cars at economy prices. In this series, overly confident pedestrian, Seth, attempts to out-smug a couple that have rented a car from Sixt. But even his outlandish mode of transport can’t compete with Sixt's offering.

Come in and chat to us if you're interested in how Sixt switched up to a car-sharing world and laughed at Uber.

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Advertising Agency
Graphic Designer