Sky Buddy

  • Daniel Simpson
  • Steph Pyne

Brief: Give Sky's call centre, shopping centre and engineer employees a sales tool that enables them to have quality conversations with customers. Response: Fans make excellent salespeople. So we produced a high-end print and digital monthly magazine that, by creating a buzz around Sky's amazing TV shows, movies and sports, made Sky's employees its biggest fans. These fans now have the knowledge and confidence to conduct convincing, meaningful conversations with customers. Here are some snippets of copy from various issues. Role: Editor / Writer

We made Sky's employees the stars of the show.
And put them on the cover of a printed magazine.
Demand for more content meant we moved Buddy online.
All while keeping the copy fresh and memorable.


  • Sky logo


    • Television
  • Y

    Yes and Pepper