Sky Buddy

  • Daniel Simpson
  • Steph Pyne

Brief: Give Sky's call centre, shopping centre and engineer employees a sales tool that enables them to have quality conversations with customers. Response: Fans make excellent salespeople. So we produced a high-end print and digital monthly magazine that, by creating a buzz around Sky's amazing TV shows, movies and sports, made Sky's employees its biggest fans. These fans now have the knowledge and confidence to conduct convincing, meaningful conversations with customers. Here are some snippets of copy from various issues. Role: Editor / Writer

We made Sky's employees the stars of the show.
Sky Buddy by Daniel Simpson
And put them on the cover of a printed magazine.
Sky Buddy by Daniel Simpson
Demand for more content meant we moved Buddy online.
Sky Buddy by Daniel Simpson
All while keeping the copy fresh and memorable.
Sky Buddy by Daniel Simpson
Sky Buddy by Daniel Simpson
Sky Buddy by Daniel Simpson
Sky Buddy by Daniel Simpson
Sky Buddy by Daniel Simpson

Companies

  • Sky logo

    Sky

    • Television
  • Y

    Yes and Pepper

    Skills

    Daniel Simpson
    Copywriter
    Steph Pyne
    Freelance Art Director / Senior Designer