Slaughter and May is one of the best law firms in the world. To coincide with their move to a tailor-made HQ, Northbank was asked to initiate an extensive internal and external audit of their identity and communications. The resulting evolution of the identity with implementation across all aspects of the firm’s communications, helped underline Slaughter and May’s reputation for excellence, their self-assured and impressive approach, the progressive and different way they work, whilst moving the identity and literature more towards the contemporary than the classical (but not too far).