Smashed Online

An interactive experience that puts young people at the heart of the story, allowing them to make decisions, interact with characters and learn about the consequences of underage drinking in an engaging way. An experience that is tonally and visually true to life, filmed handheld to immerse the audience, featuring interactive social media snippets. The action focuses on three teens, who are navigating their way through life and underage drinking crunch points; the learning comes from the conversations that they have, and the decisions that they, and you, have to make. Impact - Over 700,000 young people reached worldwide within 10 months of launch. On track to hit Diageos 2030 target. - An average of 90% of young people said they were less likely to drink having experienced Smashed Online. - Currently live in over 20 countries. Kudos Gold - Best use of digital to aid a CSR campaign, Digital Impact Awards, 2022 Gold - Best use of digital from the food and beverage sector, Digital Impact Awards, 2022 Gold - Best use of online video, Digital Impact Awards, 2022 Grand Prix, Digital Impact Awards, 2022 Gold - Education & Training, EVCOM (Event and Visual Communication Association) Awards., 2022 Gold - Innovation, EVCOM (Event and Visual Communication Association) Awards., 2022 More Info https://wearetilt.com/smashed/ https://online.smashedproject.org/