The University of York has a world-class reputation for research, including its interdisciplinary work in the area of social justice. We were asked to create a brochure to highlight the University's key research projects working with partners such as UNICEF and the World Bank.
Covering important issues such as equality, human rights and the effects of war, we wanted the cover to confront the viewer. The imagery, colours and type were chosen to have impact and give an indication of the serious subject matter being tackled.
To stop the spreads becoming too rigid and structured, we added torn edges and layered up the elements to give a grittier feel to the publication, reflecting the nature of the subjects being discussed.
Although it was essential to adhere to the University's visual identity, the nature of the content required a more hard-hitting aesthetic. We introduced rough textures such as concrete and supplemented the University's corporate font with an industrial stencil typeface.
Imagery played an important part in the overall impact of the design. We worked with the Press Association to source images taken by photo journalists in the field, giving the brochure credibility and authenticity.
The brochure was very well received by the University and was sent out to key stakeholders. An exhibition is also being planned which will use the design and imagery from the brochure.