SoulFi is an R&B/Soul/Rap band from Gillingham, Kent and London. The group’s music fuses elements of Soul and R&B with Rap and more modern influences, and strives for the music to be a hub for Soul through which they can connect to people. The aim of the logo was to create a distinctive image that could be instantly recognizable and that would also represent the band and the music. The concept revolved around the combination of soul aesthetics and modern minimal elements.