Spin Brands - Junior Account Manager

Creative strategy - investigating and implementing social trends with cultural relevance, brand identity and TOV, community-centric content pillars, leveraging UGC, three-pronged reactive content approach, page hygiene, platform prioritisation. Account management - developing understanding of the social landscape, actively seeking campaign and content opportunities for clients, design and production content briefing optimised for social-first and trending formats, copywriting led by key content and brand pillars, reporting monthly KPIs against industry/platform benchmarks and competitors. Client audits - SWOT analysis, brand archetype review, benchmarking, direct and lateral competitor analysis, feed comparison, platform usage.