Splendid

Splendid is a conceptual skincare brand focused on sunscreens that offers trusted natural products that helps people have a healthier life and enjoy summertime better. The brand identity was developed under the concept of purity that comes from the products ingredients which is reflected by its clean design. The energetic and bold colors express the feeling of joy that people have in the summer. The goal of this project is to explore how illustrations are incorporated within the field of brand identity to express Splendid's values. Roles: Art Direction, Graphic Design, Illustration Year: 2022