You may be unaware of Square by name, but many of you will have felt the benefits of this Mobile Payment Company. At some point most of us have picked up an intended purchase, taken it to the till only to be disappointed and possibly even frustrated when the vendor informs you that they only take cash. Square Readers let you accept chip & PIN, contactless cards, Apple Pay & Google Pay at your counter or on the go. Shortly after entering the UK market Coalition Event Services teamed up with Square across numerous events to help businesses start, run and grow providing Square Ambassadors. Our Ambassadors help provide: Lead Generation Brand Education Product Demonstration System Set up Product Training Onsite Support & Trouble Shooting And much more... Over the last couple of years Coalition have supported Square at numerous venues, events & exhibitions: Charlton Athletic, Hammersmith Apollo, O2 Arena, Royal Ascot, Hampton Court Palace, Vintage by the Sea, Olympia, Excel London, Chelsea Flower Show, Festival of Thrift, Enterprise Nation, Festival of Female, Entrepreneurs, Boardmasters Festival, Nass Festival, All Points East Festival, Balance Festival, Radio One’s Big Weekend, Ralph Lauren Pop Up, Etsy Christmas Markets and many BBC Proms. The Square Reader was just the start. In October Square for Restaurants launched here in the UK, an exciting new product aimed specifically at Table Service Restaurants. Working together Coalition and Square devised a field-based activity for Brand Awareness and Lead Generation. An A-Typical approach harnessing the knowledge and passion of the Coalition/Square Team to introduce Square for Restaurants into the market. A core team of 15 ambassadors visited over 500 restaurants in the Greater London area over a 7-week period. With a directive to raise awareness, demonstrate and educate restaurants as opposed to a cold calling sales approach, the results were phenomenal. With an outstanding product, our team of passionate ambassadors and a refreshing approach, the lead generation and on-boarding exceeded all expectations. So next time you are out & about, paying for a good or service, you glance down and notice the Square logo on the card reader remember Coalition, Square and the efforts that are often unseen to provide you with a fast and effective service.