SSENSE x 070 Shake

  • Katrina Lainsbury

070 Shake is new to the interview process—this is the first one she’s given—but it should come as no surprise that the 19-year-old rapper has a way with words. Hailing from North Bergen, Shake began turning heads when she started sharing soulful, melodic, sung-rapped tracks via SoundCloud. Now championed by social media influencer-turned-agency boss YesJulz, Shake and her 070 Crew—named after New Jersey’s area code—are courting a global audience and preparing to head out on Shake’s first North American headlining tour. She is upfront about her ambitions: her Instagram bio reads, “Here to remind you what we’re here for,” and her tour merch is emblazoned, “Shake The World.”