My take on a re-brand design for Starbucks. I kept with the siren theme they have always used but elevated this to using the scales of the tail to create this contemporary & eye-catching branding. Using the iconic green shade but with added tones to bring out the individual scales within the large scale shape. The logo is finished with clean & bold black text. Part of the brief was also to create social media images that included the new logo design. I based a couple of these on Christmas time due to Starbucks usually launching a new Christmas menu & branding design around this time.