While there’s broad acceptance for LGBT rights in the UK (albeit with a lot of work still to be done) complacency is a big problem.
When the campaigning and lobbying charity, Stonewall, approached us to create an awareness-raising brand campaign, its first in ten years, and extend its influence beyond the LGBT community, we targeted the ‘silent majority’ – allies of LGBT rights.
We asked ourselves: how do we get allies to stand up to hate and inequality?
Our bold answer is a stand-up-and-be-counted slogan and campaign that rallies allies and encourages them to become active and visible supporters.