Strive bicycle frame by Saffron Frameworks

Matthew Sowter's bespoke frames are unique for each rider. The pictures looked to represent the concept of the Saffron brand that combines craftsmanship, precision and minimal design resulting in an unassumingly beautiful and practical bicycle. For this project the details of the joinery, paint finish and components were just as important as seeing the full assembled bike. Some pictures were also taken in the workshop to suggest part of the process of hand-building the frames. The images outcome was for online use and social media content.