Sustainable Design Project

The key aim of this project was to take a waste product and turn it into a hypothetical sustainable product, following this, designing packaging/branding/ advertisement for this product. My brand is called Catch and takes old fishing nets, upcycling them into clothes made using the recycled nylon. I created a recognisable pattern, logo and visualisations for this brand. The aim of which is to inform the consumer on the products journey and encourage the public to buy sustainable products.