Swatch Zebra Day

The challenge was to create maximum awareness around the launch of the Zebra Swatch. The solution was a crowd stopping global experiential event, where the traditional hunters became the hunted. Over 450 Swatch fanatics dressed as Zebras went on a hunt around a number of major cities across the globe, stalking their prey, lions, tigers and elephants.
The winners each received a Zebra Swatch, collected en masse from their local store.
Swatch Zebra Day by The Creative Lab
Swatch Zebra Day by The Creative Lab
Swatch Zebra Day by The Creative Lab
Swatch Zebra Day by The Creative Lab
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