We believe inspiration is everywhere, if you just open your eyes wide and #TakeAnotherLook. You in?

See the campaign in full, on the Ace & Tate Journal.


We seek to celebrate, support and collaborate with creative, forward-thinking individuals who make our hearts beat faster.


By finding responsible solutions to create a more planet-friendly product, we aim to become an engine for positive change in the eyewear industry.


We want to change the way people experience eyewear, and use our glasses as a tool to encourage confidence and self-expression.


To bring the Take Another Look campaign to life, we enlisted the support of some inspiring friends, who embody the values we're talking to.

Zing Tsjeng is the executive editor of Vice and the author of the acclaimed book series, Forgotten Women. Zing specialises in Women’s and LGBTQ rights, politics, culture and lifestyle. You might also recognise her as the host of our podcast, Career Girls, about women, work and winning.

Jordy van den Nieuwendijk is a painter and illustrator, who’s known for his colourful, simplistic forms that exude childlike joy, through the exploration of everyday objects. Jordy created the murals for our store in Antwerp and The Hague, where he is based.

Seetal Solanki is the founder and director of Ma-tt-er, a London-based research design studio that explores different materials in order to help build a responsible future. Seetal previously collaborated with us on a project for Dutch Design Week 2018, entitled “How do we design a more liveable future?”

Find out more about the campaign and our talents, on the Ace & Tate Journal.