Tanqueray has created two innovative gins which were not reaching their target audience. This campaign was created to boost awareness and generate sales.
In collaboration with Tanqueray bartenders, a summer menu was created using the two gins (Tanqueray Rangpur and Flor de Sevilla). These would be sold to the general public via a fun ‘pop-up bar’ truck. An app was also created to enable the user to track a Tanqueray truck’s location.
Please note that this project was a student brief.