TaSha is a venture by Dr. Thaper Dental clinic, Jaipur aiming towards a eco friendly and sustainable environment. Designed the logo keeping the Indian roots in mind and combining Devanagari script with English. Earthy colours have been used to depict that the brand stands for an eco friendly and sustainable. The other collaterals for the brand was designed keeping in mind the commercial aspect of making the brand attractive and and elements like jute and brand colour to keep the brand language alive.