TED talk: Building a company based on passion

  • Rikke Rosenlund

Building a company based on passion | Rikke Rosenlund | TEDxImperialCollege

Rikke shares her motivation to pursue her passion and the learning curve she overcame to make it successful. Rikke is founder and CEO of BorrowMyDoggy.
Before becoming an entrepreneur, Rikke worked in financial services for over 7 years and received an MBA from INSEAD. She was born in Denmark but has since lived in the UK, US and Latin America. Rikke has been involved in various NGO work including delivering aid in disaster areas.
Rikke founded BorrowMyDoggy in 2012 after taking care of a neighbour’s dog “Aston” for the day. She realised that dog owners could use a helping hand to look after their dogs; and lots of people would love to help taking care of a dog.
The concept for BorrowMyDoggy was born, with the aim to leave 'Pawprints of Happiness' on the lives of dogs and people. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.
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