Tee Time

A YouTube channel to promote golf to teens. Two celebrities who enjoy playing golf in their spare time, go head-to-head in a series of golf based challenges. With content such as challenges, mini games, banter, talking head interviews and live streaming. Tee Time is a branded YouTube Channel using design language that teens understand (youthful and intentionally low budget). Golf is an intimidating sport to teens, by using pop culture and sports icons that Gen-Z recognise, we're able to connect teens to golf. Golf is also an expensive sport, by using icons millennials understand, we're able to attract parents of teens to play with their kids (as ultimately they're going to be the one's who pay for the game).